The wave of change began in the world of pop music in 2017. The 'global superstar' group BTS started to dominate major U.S. music awards, beginning with the 'Billboard Music Awards', and made their debut on the Billboard main song chart 'Hot 100'.
This July, the music scene is not only dominated by girl groups but also features an intriguing face-off among boy groups. Bands such as EXO, which have strengthened through internal strife, NCT DREAM, which have seen a rapid surge in popularity since late last year, and TXT, which topped the Billboard 200 with their last work, are all eagerly anticipated for their comebacks. With these artists having previously attained the status of million sellers, the interest lies in how this dynamic will unfold.
The summer comeback season is always a bustling time in the K-pop industry. As we prepare for the scorching heat, the comeback schedule for July is being unveiled with popular artists, promising an intense and hot summer in the music scene.
K-pop sensation TXT Taehyun has become the center of a heated debate among fans and netizens over recent comments regarding his aspirations to perform in larger venues and the correlation between the group's happiness and album sales. Opinions are divided, with some labeling him overly ambitious and others defending his dreams.
The K-pop industry is witnessing the rise of a new generation, with groups like TOMORROW X TOGETHER, TREASURE, ENHYPEN, ITZY, STAYC, aespa, IVE, NMIXX, LUMINOUS, and Newkidd having been classified as the '4th generation' since 2019. Now, the stage is set for the emergence of the highly anticipated '5th generation' idols.