ITZY's Yeji introduced their new song, saying, "It's a song about standing together against the numerous conflicts surrounding us in society." Chaeryeong added, "I think the public and our fans have been looking forward to our powerful performances. We hope to quench this thirst with our new album and wish it receives more love than our previous ones."
Groups like ITZY, aespa, IVE, LE SSERAFIM, and NewJeans are familiar names to those interested in K-Pop. What they have in common, having dominated the music charts for the past year, is that they are all '4th generation girl groups' who have not debuted long ago. With their unique music styles and distinct concepts, they have rapidly risen to become the 'mainstream' of the music industry.
In the dynamic realm of K-Pop, where visuals and settings play a pivotal role in storytelling, it's intriguing to observe how different artists can metamorphose a singular location into a myriad of mesmerizing tales. This phenomenon was recently exemplified by two of the industry's titans, BTS and ITZY, as they both chose the same filming backdrop but spun entirely different narratives.
KCON stands out as the premier festival globally that disseminates the diverse allure of K-Culture through varied content. A significant aspect of KCON, the convention, is emblematic of KCON's essence, serving as the hub for everything K-Culture. The 'KCON LA 2023' is expected to enthrall attendees, especially the global Gen Z, with a slew of enriching experiences.
With their comeback just three days away, the group ITZY has further fueled anticipation by revealing additional teasers for their new song 'CAKE,' bursting with refreshing energy fit for the summer heat.