Ordinary words gain significance once assigned a special meaning by those who use them. For BTS and their fandom, ARMY, the last color of the rainbow, purple, holds such a status. 'BORAHAE', 'I purple you' are the unique phrases shared between BTS and ARMY, and the color purple symbolizes their bond.
Newly released plans regarding the military enlistment of globally popular K-pop band BTS members have ignited a fierce debate among the fandom, the BTS ARMY. All members of the group, following Jin and J-Hope's enlistment last year, are set to serve in the military before 2022 wraps up, according to industry insiders and a Naver report. This strategic move aims at facilitating a reunion of the group in 2025.
Not long ago, BTS (RM, Jin, Jimin, J-Hope, Suga, V, Jungkook), who recently celebrated their 10th anniversary, pressed the start button on a long period of military hiatus, beginning with the eldest member, Jin. This pivotal event signaled a shift in the Billboard charts, which had been dominated by the so-called 'BTS monopoly.'
In the June Idol Group Brand Reputation rankings, BTS, BLACKPINK, and NewJeans have claimed the top three spots. The rankings, based on big data analysis results, show BTS leading in first place, followed by BLACKPINK and NewJeans respectively. SEVENTEEN and IVE complete the top five.
BTS's impressive achievements so far are noteworthy. Still, the solid unity they have formed with their fandom, ARMY, and their significant influence, result from the messages and voices they project towards the youth and the world. Their activities such as giving a speech at the UN and discussing Asian hate crimes with the U.S. President show that BTS offers values beyond their popularity.