Artists from HYBE Labels have smashed multiple records both domestically and internationally in the music industry in the first half of 2023. These breakthroughs are believed to be a result of HYBE's multi-label strategy, characterized by mergers and acquisitions (M&A) of diverse genre labels, alongside a coordinated system of simultaneous music releases.
The first half of 2023 was a season showcasing the global prowess of K-pop artists. Despite some concerns that the temporary hiatus of BTS's group activities due to military enlistment of members Jin and J-Hope, among others, might diminish K-pop's standing in global markets like Billboard, these fears have proven unfounded.
Renowned director Baz Luhrmann is turning heads as he shows his enthusiastic approval of the jazz cover by BTS's V. Recently, in celebration of BTS's 10th anniversary, V released 'Le Jazz de V', a live jazz clip as a token of gratitude for their fans.
The fan tribute song 'Take Two' by top idol group BTS (RM, Jin, Jimin, J-Hope, Suga, V, Jungkook), released in celebration of their 10th anniversary since debut, has made its mark at No. 48 on the Billboard Hot 100 chart.