The world of K-pop is witnessing the dominance of fourth-generation girl groups. Not only are these groups taking over the top spots on music charts, they're also consistently achieving 'Million Seller' status for their albums-a feat that no longer raises eyebrows.
Luxury brands are vying to recruit K-pop stars as their ambassadors. The chosen star's popularity becomes a measure of success and a symbol of hip and elegant charm. In response, management companies are eagerly sharing news of their artists' ambassador selections.
Danielle from the girl group, Newzins, is 19 years old. Haerin and Hyein are respectively 18 and 16 years old. The youngest member of the group, IVE, Eseo, is just 17. They've all enjoyed freedom in their activities, having had no restrictions based on working hours.
As we continue into 2023, the raging war of girl groups from the past year continues unabated. This year, the girl group war has persisted through the first half, with groups like NewJeans, IVE, Lé Seraphim, and aespa, colloquially known as the '4th generation,' making waves on domestic and international music charts. Every year, there's a time when either girl or boy groups garner particular attention, and this year, like the last, the girl groups among the 4th generation idols are holding the upper hand.