Luxury brands are vying to recruit K-pop stars as their ambassadors. The chosen star's popularity becomes a measure of success and a symbol of hip and elegant charm. In response, management companies are eagerly sharing news of their artists' ambassador selections.
Held at the Platz 2 building in Seongsu District, Seoul, the Dior event also hosted celebrities such as 2PM's Lee Junho, Korean supermodel Yoon Young Bae, "Under the Queen's Umbrella" star Moon Sang Min, and more. As these stars shared images from the event, fans noticed striking similarities between the posts of Jung Hae In and BLACKPINK's Jisoo.
The rising popularity of alcohol-centric talk shows, such as "Nothing Prepared" and "SuChwiTa," featuring idols like BLACKPINK Jisoo, IVE Ahn Yujin, and BTS SUGA, has sparked a discussion on their potential effect on younger viewers. Despite warnings against underage drinking, Korean parents are worried that their children might be influenced by the behaviors showcased on these programs.