Concerns about YG Entertainment's treatment of BLACKPINK's Lisa have recently escalated among the K-pop community, ignited by a series of seemingly dubious incidents and lack of transparency by the agency.

Netizens Allege Unfair Treatment of BLACKPINK's Lisa by YG Entertainment

Over the past few years, BLACKPINK's ardent fans have been closely monitoring and voicing their concerns over a pattern of incidents involving Lisa that raise questions about YG Entertainment's treatment of the star.

Uncertainty Surrounds Lisa's Future with YG Entertainment, Fueling Speculation

These circumstances have led to increased speculation about Lisa potentially parting ways with YG Entertainment. The rumor mill began to churn in earnest in 2021, when JC.Babin, the CEO of Bvlgari, suggested that Lisa was unable to attend a Paris event due to COVID-19 related concerns.

Interestingly, the rest of the BLACKPINK members faced no such impediments, and continued with their respective schedules unhindered.

In another instance that fueled fan dissatisfaction, YG Entertainment has been notably opaque about the sales numbers for Lisa's debut solo album. Despite the album racking up impressive sales - a combined total of 950,000 copies inclusive of pre-orders and follow-up sales - the agency has not offered any updates on the sales figures. This stands in stark contrast to their regular updates regarding sales figures for other BLACKPINK members' releases.

This accumulating discontent has sparked widespread scrutiny of YG Entertainment's equitable treatment of Lisa.

As BLACKPINK's fans continue to rally for transparency and just treatment for Lisa, her future relationship with YG Entertainment remains cloaked in uncertainty, stirring further conjecture.