The music video for BLACKPINK member Jisoo's solo song 'FLOWER' has surpassed 300 million views, proving her enduring global popularity.

According to YG Entertainment on the 28th, Jisoo's 'FLOWER' music video surpassed 300 million views on YouTube around 6:22 PM the day before. It took about 88 days since its release on March 31 to become the group's 23rd video to join the 300 million view ranks.

Upon its release, the music video shot to number 1 on YouTube's worldwide trending list, and reached 100 million views in just seven days. The video, which showcases Jisoo's ever-changing charm in a chapter format, coupled with a performance that maximizes the theme of the song, elicited an explosive response.

The title track 'FLOWER' from Jisoo's first solo album [ME] stands out with its unique bass sound and minimalist arrangement. It topped the iTunes Top Songs charts in 64 countries, including the United States, and ranked second on the Billboard Global 200 and Billboard Global (Excl. U.S.) charts.

In addition, 'FLOWER' achieved a new record for K-pop female solo artists with the 6th place on Spotify's Daily Top Songs Global chart, 38th place on the UK's Official Singles Top 100 chart, and 100 million streams on Spotify in just 32 days. [ME], which features the track, became the first album by a K-pop female solo artist to achieve 'Million Seller' status, with sales of 1,172,351 copies in just a week.

BLACKPINK is currently on their 'BLACKPINK WORLD TOUR [BORN PINK]', the largest world tour by a K-pop girl group, attracting around 1.5 million fans. Having successfully completed their Australian performances, they are entering the latter half of the tour and will be moving to Paris to reconnect with French fans. They will make history in July as the first K-pop artists to headline at the UK music festival 'Hyde Park British Summer Time Festival'.