Le Sserafim Sets New Record as 4th Gen K-pop Girl Group with 6 Consecutive Weeks on Billboard 200
The sensational K-pop girl group, Le Sserafim, continues to make history on the U.S. Billboard charts week after week.
According to the latest chart released by the U.S. music magazine Billboard on June 21st (local time), Le Sserafim's (comprising members Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eun-chae) first full-length album 'UNFORGIVEN' claimed the 146th spot on the main album chart, the 'Billboard 200'. With this achievement, 'UNFORGIVEN' has made it onto the 'Billboard 200' for the sixth consecutive week, continually breaking the record for the longest-charting album by a 4th generation K-pop girl group. In addition, the album secured top positions on other charts including 6th on the 'World Albums', 19th on the 'Top Current Album Sales', and 20th on the 'Top Album Sales'.
For the second week in a row, three songs by Le Sserafim have charted on Billboard. The title track of the first album 'UNFORGIVEN (feat. Nile Rodgers)' landed at the 39th spot on the 'Billboard Global (Excluding U.S.)' and the 72nd spot on the 'Billboard Global 200'. Their mini second album title track 'ANTIFRAGILE', released in October last year, took the 186th spot on the 'Billboard Global (Excluding U.S.)'.
In particular, the spotlight was on the unexpected rise in the chart performance of the song 'Eve, Psyche, and Bluebeard's Wife' from their first album. The song climbed to the 38th spot on the 'Billboard Global (Excluding U.S.)' and 71st on the 'Billboard Global 200', breaking its own record for the second week in a row. The song also marked high ranks on Bugs, Melon, and Genie's daily charts on the 20th, scoring 2nd, 4th, and 4th place respectively, and even topped the Bugs real-time chart at 12:00 AM on the 21st, demonstrating strong staying power both domestically and internationally.
On June 20, Le Sserafim kicked off the 'Eve, Psyche, and _' campaign. Fans could participate by filling in the blank in the title track 'Eve, Psyche, and Bluebeard's Wife' with their own lyrics, creating and sharing a personalized version of the song. The campaign has gained attention with the participation of hot female artists like BIBI and rapper CAMO.
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