BTS's Jimin Climbs to Top Spot in Boy Group Individual Brand Reputation Rankings for June 2023
BTS's Jimin has seized the crown of the top spot in the boy group individual brand reputation rankings for June, underscoring his unparalleled popularity.
On June 17, the Korean Corporate Reputation Research Institute announced that Jimin claimed the first place in their analysis of the boy group individual brand reputation big data for June 2023. BTS's Jungkook and V followed in second and third places, respectively.
BTS's Jimin's brand reputation index was calculated with a score of 5,339,376, including a participation index of 550,588, a media index of 523,598, a communication index of 2,277,712, and a community index of 1,987,479. This represents a decrease of 1.75% from his May brand reputation index of 5,434,511.
Director Gu Chang-hwan of the Korean Corporate Reputation Research Institute stated, "BTS's Jimin, who recorded the first place in the boy group individual brand reputation for June 2023, scored high in link analysis for 'public, happy, together,' and keyword analysis for '10th anniversary, letter, ARMY.' His positive/negative ratio was analyzed to be 95.86%. Compared to Jimin's brand reputation index of 5,434,511 in May, it decreased by 1.75%. Further analysis revealed a decrease of 19.20% in brand consumption, a decrease of 44.63% in brand issues, an increase of 14.37% in brand communication, and an increase of 9.44% in brand diffusion."
For their big data analysis of individual boy group brand reputation, the Korean Corporate Reputation Research Institute analyzed 102,839,097 pieces of big data on 703 boy group members from May 17, 2023, to June 17, 2023. This was a 6.14% increase compared to the 96,893,498 pieces of big data analyzed in May. The brand reputation index is a measure created through brand big data analysis, which finds that consumers' online habits greatly influence brand consumption.
The top 30 rankings for the boy group individual brand reputation in June 2023 were BTS's Jimin, BTS's Jungkook, BTS's V, Wanna One's Kang Daniel, Big Bang's G-Dragon, ASTRO's Cha Eun-woo, BTS's RM, EXO's Baekhyun, BTS's Suga, WINNER's Song Min-ho, SEVENTEEN's Hoshi, SEVENTEEN's Mingyu, SEVENTEEN's Jeonghan, SEVENTEEN's Wonwoo, Wanna One's Hwang Min-hyun, BTS's Jin, Wanna One's Park Ji-hoon, SHINee's Onew, Wanna One's Kim Jae-hwan, BTS's J-Hope, TVXQ's Yunho, SHINee's Key, SEVENTEEN's S.Coups, SEVENTEEN's Joshua, SEVENTEEN's DK, NCT's Mark, NCT's Jaehyun, SEVENTEEN's Seungkwan, EXO's Kai, and SEVENTEEN's Jun.
In second place, BTS's Jungkook brand reputation index was calculated as 4,723,745, reflecting a remarkable increase of 97.87% from his May score of 2,387,331.
Third-place BTS's V had a brand reputation index of 4,072,023, a rise of 12.48% from his May score of 3,620,208.
In fourth place, Wanna One's Kang Daniel saw his brand reputation index calculated as 3,969,492, a significant leap of 31.87% from his May score of 3,010,114.
Big Bang's G-Dragon, ranking fifth, scored a brand reputation index of 3,049,272, a solid increase of 51.03% compared to his May score of 2,018,932.
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