BTS Reigns Supreme as Top Boy Band Brand in April
BTS has claimed the top spot in the April boy band brand reputation rankings.
The Korea Corporate Reputation Institute analyzed over 51,828,998 pieces of big data on boy band brands from March 8 to April 8, 2023, measuring consumer engagement, media coverage, communication, and community activity. This figure represents a 7.75% decrease compared to 56,181,673 pieces of big data in March.
The brand reputation index was created by analyzing big data on brands and recognizing that consumers' online habits significantly influence brand consumption. The boy band brand reputation analysis measures positive and negative evaluations of boy bands, media interest, and consumer engagement and communication levels. The recommendation index obtained through the brand reputation ranking page is also included as a weighted factor.
The top 30 boy band brands for April 2023 were, in order: BTS, Seventeen, EXO, Teen Top, NCT, BTOB, The Boyz, Monsta X, BIGBANG, SHINee, Stray Kids, Astro, TOMORROW X TOGETHER, Winner, Pentagon, Infinite, Treasure, ATEEZ, ENHYPEN, Super Junior, Wanna One, VIXX, 2PM, Cravity, TVXQ, DKZ, ONF, OnlyOneOf, Golden Child, and Highlight.
Chang-hwan Ku, the director of the Korea Corporate Reputation Institute, stated, "In the April 2023 big data analysis of boy band brand reputation, BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook) ranked first. The boy band brand category saw a 7.75% decrease compared to 56,181,673 pieces of big data in March. A detailed analysis shows a 6.95% decline in brand consumption, a 0.78% decline in brand issues, a 5.48% decline in brand communication, and a 14.57% decline in brand diffusion."
He continued, "BTS, which ranked first in the April 2023 big data analysis of boy band brand reputation, showed high results in link analysis with 'breaking records, breakthroughs, and achievements.' In keyword analysis, 'Jimin, V, and Suga' were highly analyzed. The positive-to-negative ratio analysis showed a positive ratio of 89.04%. A detailed analysis of BTS' brand reputation reveals a 5.20% decrease in brand consumption, a 50.32% increase in brand issues, a 61.59% increase in brand communication, and an 86.21% increase in brand diffusion," analyzing the brand big data.
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