Three years after a controversy surrounding her attitude led to a career hiatus, Red Velvet's Irene, a top visual of K-pop's 3rd generation, has made an impressive return to the advertising world. Recently, the Indonesian cosmetic brand Azarine named Red Velvet as their ambassador, featuring Irene and her fellow group members in a new ad campaign. Despite her extended absence, Irene's flawless beauty and exceptional aura continue to captivate audiences.

Irene Shines in Azarine Ad Campaign

In the recent Azarine cosmetics advertisement, Irene exhibits her remarkable beauty and mesmerizing charm, demonstrating that her hiatus has not diminished her appeal. Her stunning visuals and presence in the ad have left fans and viewers in awe. Irene's participation in Azarine's campaign reinforces her status as a leading figure in K-pop, while also hinting at a bright future for her career in the industry.

Double Standards Debate Among Netizens

Irene's comeback has ignited passionate discussions among fans and netizens. While some praise her timeless beauty, others lament the fact that she had to step back from the ad industry for so long. Some have even suggested that the backlash against Irene was disproportionately harsh and that she would not have faced such criticism if she had been a male idol.

The Controversy That Changed Everything

In 2020, an editor accused Irene of displaying arrogance, alleging that the K-pop star's demeanor left her feeling emotionally distressed. Following these accusations, Irene faced substantial public backlash, prompting her to apologize for her "thoughtless attitude" and "reckless words and actions." This controversy led to a slowdown in Irene's career, restricting her individual appearances and causing her to take a break from advertising.

A Steady Comeback to the Entertainment World

Over the past three years, Red Velvet's Irene has gradually reentered the entertainment scene, participating in music, fashion, television shows, and now, advertisements. With the unwavering support of her fans and Red Velvet members, Irene is once again thriving in the spotlight.

Irene's comeback represents not only a fresh start for her but also for Red Velvet as a whole. Although the controversy surrounding her past behavior may not entirely disappear, her reentry into the advertising world is crucial in rebuilding her image and reasserting her position as a top visual in K-pop's 3rd generation.

Red Velvet's Irene has made a remarkable comeback to the advertising industry after a three-year hiatus caused by a power trip controversy. With the support of her devoted fans and fellow Red Velvet members, Irene has persevered.

As the K-pop icon and her group continue to forge ahead, only time will reveal what the future holds for them.

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