Yoo Jae Suk, who is set to be reuniting with SBS with an outdoor program, has claimed the throne for the February brand ranking for variety stars as published by the Korean Business Research Institute!

Using the data collected from January 6 to February 6, consumer participation, media coverage, interaction, and community awareness indexes determined the 50 popular entertainers' rankings.

Yoo Jae Suk Held His Crown

The famous variety star, Yoo Jae Suk, who gave birth to several project groups such as SSAK3 and Refund Sisters, bagged the top spot for the February ranking with the brand index of 2,993,702. 

Among the high-ranking phrases in the variety star's keyword analysis included You Quiz on the Block and KBS. While return, transform, and ad are among the group's highest-ranking related terms. 

Furthermore, a score of 82.52 percent positive reactions is revealed in Yoo Jae Suk's positivity-negativity analysis.

Park Myung Soo And Park Na Rae Also Taking The Lead

Tailing Yoo Jae Suk in the famous ranking are variety stars Park Myung Soo, Park Na Rae, Kim Jong Kook, and Kang Ho Dong.

After seeing a 29.37 percent increase in his brand reputation index since January, Park Myung Soo rose to second place in the rankings. The comedian garnered a total score of 1,229,570 for the month.

Lastly, Park Na Rae is on the close third after seeing a brand reputation index of 1,215,559 for February.

Here are the top variety stars for the month!

  1. Yoo Jae Suk
  2. Park Myung Soo
  3. Park Na Rae
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Kim Sook
  7. Lee Kwang Soo
  8. Shin Dong Yup
  9. Seo Jang Hoon
  10. Lee Kyung Kyu
  11. Lee Soo Geun
  12. Kim Sung Joo
  13. Jang Do Yeon
  14. Choi Yang Rak
  15. Ahn Jung Hwan
  16. Yoo Hee Yeol
  17. Kim Jong Min
  18. Kim Gura
  19. Super Junior's Kim Heechul
  20. Jo Se Ho
  21. HaHa
  22. Kim Joon Ho
  23. Song Ji Hyo
  24. Moon Se Yoon
  25. Yang Se Hyung
  26. Yang Se Chan
  27. Lee Young Ja
  28. Noh Hong Chul
  29. Lee Sang Min
  30. Lee Hyori