The stage performance of the group NewJeans has become a hot topic. There's criticism suggesting it was an excessive indirect advertisement, while some believe it's just unnecessary nitpicking.

Last month, on the 30th, NewJeans performed their new song 'ETA' on the SBS music program 'Inkigayo'. Since its release on the 21st of that month, the song has been ranking high on music charts.

The controversy arose at the end of that day's performance. Towards the end of their stage act, members of NewJeans pulled out mobile phones and filmed each other. The mobile phone in question is a model for which NewJins has been acting as brand ambassadors, leading to debates over indirect advertising following the broadcast.

Regarding this, the Broadcasting Communication Review Committee (BCRC) stated to OSEN, "We have received complaints regarding NewJeans' use of mobile phones during their 'Inkigayo' performance, suspecting it to be indirect advertising. We will be reviewing the content and decide whether it will be brought to the committee."

According to broadcasting laws, indirect advertising refers to the exposure of a product that disrupts the viewer's experience and is unrelated to the progression or composition of the broadcast. The BCRC is reportedly considering factors such as the product's screen time and whether any prior announcements were made, to make their decision.

However, the prevailing opinion is that the criticism of indirect advertising is excessive. The said performance was just a part of NewJeans' act, and the claims of indirect advertising seem to be nitpicking. Some are questioning if NewJins' performance indeed disrupted the flow of the show.

All eyes are now on the BCRC's decision, as people await to see whether it's categorized as indirect advertising or merely a part of the performance.

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