In an unprecedented achievement, the K-pop group NewJeans has claimed the top spot on the U.S. Billboard's main singles chart, Billboard 200. It's a record-breaking feat for a rookie group that has just celebrated their first anniversary.

According to the latest Billboard chart (dated August 5) announced on August 2 (local time), NewJeans' second mini-album 'Get Up' seized the No.1 spot on the Billboard 200. The album sold an impressive 126,500 copies in the U.S. from July 21 to 27, underscoring the group's popularity in the region. Over the last 15 years, the only K-pop girl groups to reach No.1 on the Billboard 200 are NewJins and BLACKPINK.

The Billboard 200 chart takes into account an artist's physical album sales, streaming counts, and digital sales (downloads) collected from over 200 regions globally, including the U.S. As it reflects the latest trends in the popular music market, it is considered one of the barometers of global popularity.

A key contributor to NewJeans' success on the Billboard 200 was the high streaming numbers. The cumulative play count for the songs in 'Get Up' exceeded 200 million, with 'Super Shy' alone clocking nearly 96 million plays. This signifies that NewJeans' album captivated fans with its diversity, rather than relying on one hit song, which confirms their status as a popular group producing consistently loved music, rather than a 'one-hit-wonder'.

Moreover, the album's three title tracks, 'Super Shy', 'ETA', and 'Cool With You' ranked 48th, 81st, and 93rd respectively on Billboard's main singles chart, Hot 100.

NewJeans' musical popularity is also notable on social media. As of August 3, there are over 310,000 Instagram Reels posts using 'Super Shy', demonstrating the global love for NewJins' music. The easy-listening style of 'Super Shy' has clearly resonated with fans worldwide.

The pre-released 'Super Shy' played an important role in raising anticipation for the album. As it garnered a positive response upon release, the track's influence has only grown since the album's launch.

One cannot ignore the impact of the album cover design, featuring the members transformed into characters from the popular U.S. animation, Powerpuff Girls. This piqued interest and sparked curiosity about the music NewJeans would present. Additionally, the group collaborated with global corporation Apple for their 'ETA' music video, using the iPhone 14 Pro model for filming. This not only became an advertisement on TV broadcasts in South Korea, Japan, and the U.S., but also significantly contributed to promoting NewJins' music.

NewJeans has consistently received immense love from the public with their non-provocative music like 'Hype Boy', 'Ditto', and 'Attention'. This album has provided further insight into what kind of music NewJins should pursue in the future.

NewJeans, aiming to become 'icons of the era, just like jeans that are sought after daily and never grow old,' are turning their goal into reality. The growth of NewJins, who have become a global trend, is expected to continue steadily. On August 4 (Korean time), NewJeans will make history as the first K-pop girl group to perform at the major U.S. music festival, 'Lollapalooza Chicago'.

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