Music

IVE Conquers Charts: Undisputed Reign of the 4th Generation Queens

May 10, 2023 | by Deborah Kim

Group IVE continues to dominate both local and international charts even after officially ending their promotions for their first full-length album 'I'VE IVE.'

After concluding their successful promotions for 'I'VE IVE' on April 30th, IVE members Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Lee Seo have proven their popularity by staying on top of major domestic and international music charts.

IVE's double title tracks 'I AM' and 'Kitsch' from their first full-length album have been holding the top spots on major domestic music streaming sites, showcasing their 'digital queens' status.

Just two hours after its release, 'I AM' surpassed 'Kitsch' and claimed the No. 1 spot on the Genie real-time chart. As of May 10, 1 PM (KST), 'I AM' is still reigning at No. 1 on the real-time chart. On the Melon TOP100 chart, 'I AM' has been maintaining its No. 1 position for 25 days, surpassing 'Kitsch' six days after its release. 'Kitsch' is also performing well, ranking No. 3 on both Melon and Genie charts.

Additionally, 'I AM' and 'Kitsch' ranked No. 1 and No. 2, respectively, on Melon and Genie's weekly charts (May 1st - May 7th), and on the Bugs weekly chart, 'I AM' claimed the No. 1 spot while 'Kitsch' took No. 3.

Internationally, IVE demonstrates its power with both 'I AM' and 'Kitsch.' According to the latest chart (May 13th) announced by the U.S. music media Billboard on May 9th (local time), both songs entered the 'Billboard Global 200' and 'Billboard Global Excl. U.S.' charts.

'I AM,' which has been on the Billboard charts for four consecutive weeks, ranked No. 34 on the 'Billboard Global 200' chart and No. 17 on the 'Billboard Global Excl. U.S.' chart. 'Kitsch,' in its fifth week on the 'Billboard Global 200' chart, ranked No. 134 and achieved a sixth consecutive week on the 'Billboard Global Excl. U.S.' chart, ranking No. 62.

Amid their chart success, IVE also received praise from Jeff Benjamin, a K-pop columnist for the U.S. music media Billboard. In an interview published on Billboard's website, Benjamin shared on his social media, "IVE shows only perfection on stage, but when talking to the members, their warmth and charm can be felt even more."

IVE is set to embark on their global activities by releasing their first Japanese album 'WAVE' on May 31 (KST).