NewJeans' Haerin has been announced as Dior's newest ambassador, spanning fashion, jewelry, and beauty. The collaboration has sparked mixed reactions, with some fans celebrating the partnership while others question the compatibility of Dior's brand with the young K-pop star.

The NewJeans official Instagram account revealed Haerin's ambassadorship with Dior, featuring multiple photos of the rising star and congratulating her on the accomplishment. This announcement follows months of speculation after fans observed Haerin wearing Dior frequently and the brand following her on Twitter.

Numerous fans expressed their excitement over the news, praising Haerin's distinct look and charm, which they felt meshed well with Dior's image. However, not all reactions were positive, as some fans expressed concerns over whether Haerin's youthful image aligned with Dior's more traditional brand. They suggested that Haerin might be better suited for a trendier, more contemporary brand.

 

As Haerin joins her fellow NewJeans members, each with luxury brand partnerships, the growing influence of K-pop stars on high-end labels is evident. With a significant following on social media and a relatable aesthetic, NewJeans and other K-pop stars appeal to a wide range of luxury labels seeking to connect with younger audiences.

Other K-pop artists have also successfully partnered with luxury brands, demonstrating the power these performers hold in the fashion and beauty industries. Blackpink's Jisoo has been a global ambassador for Dior in fashion and beauty since March 2021, drawing immense attention from fans. Additionally, BTS's Jimin, Exo's Sehun, and Astro's Cha Eunwoo have each served as brand ambassadors for various high-end labels.

Haerin's appointment as Dior's brand ambassador further strengthens the bond between K-pop stars and luxury brands, highlighting the substantial influence these artists wield in the fashion and beauty sectors.

As the collaboration between Haerin and Dior develops, the K-pop star is anticipated to appear in campaigns and attend the brand's fashion week shows. Fans and industry insiders are keen to see how the partnership will progress and whether the mixed opinions will impact the success of their joint ventures.

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