MBC's How Do You Play? topped this month's brand reputation ranking for variety shows as revealed by the Korean Business Research Institute! TV Chosun's Love Call Center and SBS's Running Man are runners-up.

Third place last month, MBC's How Do You Play? leaped to the top spot this month, garnering a brand reputation index of 11,590,931. The show achieved an impressive 78.35 percent increase in its score since April.

In April, raking a brand index of 6,499,142, the MBC show marked a 22.40 percent increase in its score since March.

Furthermore, TV Chosun's Love Call Center marked a 36.04 percent rise in its score since last month. The show came in at a close second with a brand reputation index of 11,217,501

This inspiring show topped last month's list. It bagged a brand reputation index of 8,246,018, marking a modest increase of 4.27 percent compared to March.

Finally, SBS's "Running Man," which placed tenth last month, made a huge leap this May by placing third after enjoying a 70.76 percent increase in its brand reputation index. The total score of the show came out to 8,400,977 for May.

Here are your favorite variety shows!

  1. "How Do You Play?"
  2. "Love Call Center"
  3. "Running Man"
  4. "PPONG School"
  5. "Be My Daughter"
  6. "Unexpected Business"
  7. "Steel Unit"
  8. "Famous Singer"
  9. "Ask Us Anything"
  10. "Radio Star"
  11. "My Ugly Duckling"
  12. "The Return of Superman"
  13. "Home Alone" ("I Live Alone")
  14. "2 Days & 1 Night Season 4"
  15. "The Manager"
  16. "Same Bed, Different Dreams"
  17. "You Quiz on the Block"
  18. "The King of Mask Singer"
  19. "Delicious Rendezvous"
  20. "Immortal Songs"

This month's rankings were determined using big data collected from April 2 to May 2. Also, the data that were analyzed to come up with the rankings include consumer participation, media coverage, community awareness, interaction, and viewership indexes of 50 popular variety programs.