HYBE is on the hunt for its next girl group. Following the success of Le Sserafim, its first-ever girl group composed of former IZ*ONE members, and NewJeans, masterminded by Min Hee-jin who had been behind the concepts of prominent SM artists like Girls' Generation and EXO, HYBE is now setting its sights on creating a "female version of ENHYPEN". This will be done through the JTBC audition show, "R U Next?". The focus on communication that has underpinned HYBE's success is expected to make waves.
Artists from HYBE Labels have smashed multiple records both domestically and internationally in the music industry in the first half of 2023. These breakthroughs are believed to be a result of HYBE's multi-label strategy, characterized by mergers and acquisitions (M&A) of diverse genre labels, alongside a coordinated system of simultaneous music releases.