BLACKPINK, Red Velvet, and (G)I-DLE top the August brand reputation rankings for girl groups, as revealed by The Korean Business Research Institute.

The brand reputation ranking was identified through an analysis of the consumer participation, interaction, coverage, and community indexes of various girl groups using July 8 to August 8’s big data collection.

The girl group who recently announced a collaboration with Western superstar Selena Gomez, BLACKPINK, tops for the second month in the brand reputation ranking. The quartet enjoys the brand reputation index of 9,922,928 for August. “4th Anniversary,” “YouTube,” and “How You Like That” are among the high-ranking phrases in the group’s keyword analysis. While the group’s highest-ranking related terms included “surpass,” “record,” and “release.” BLACKPINK’s positivity-negativity review showed a score of 84.77 percent positive reactions.

Previously, BLACKPINK, who hailed first from rank three, got a total index of 11,638,631 for July. The group’s high-ranking phrases include “YouTube,” “Billboard,” and “hanbok” (Korean traditional clothing).

Rank four last month, Red Velvet rose to second place in the rankings. The girl group got the brand reputation of 5,597,781 for the month, which marked a 1.13 percent increase from their standing since July.

The girl group recently celebrated their sixth debut anniversary with the digital single “Happiness.” The girl group recently shared their thoughts and heartfelt thanks to their fans through sharing on their Instagram story. (Read the full story here)

Lastly, (G)I-DLE grabbed the third place from being positioned 8th last month. They enjoyed a rise of 58.19 in their brand reputation from their index the previous month. (G)I-DLE scored a total brand reputation of 4,763,242 for August.

Here’s the top 30 girl group for this month:

  1. BLACKPINK
  2. IZ*ONE
  3. TWICE
  4. Red Velvet
  5. Oh My Girl
  6. ITZY
  7. MAMAMOO
  8. (G)I-DLE
  9. WJSN
  10. Apink
  11. GFRIEND
  12. Weki Meki
  13. APRIL
  14. Lovelyz
  15. cignature
  16. MOMOLAND
  17. Girl’s Day
  18. Weeekly
  19. LOONA
  20. Girls’ Generation
  21. EXID
  22. CLC
  23. fromis_9
  24. NATURE
  25. GWSN
  26. DreamCatcher
  27. AOA
  28. 3YE
  29. Redsquare
  30. Berry Good

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