NewJeans, currently enjoying a surge in global popularity with their second consecutive week of rising on the Billboard 'Hot 100', released the music video for 'ASAP', a track from their second mini-album 'Get Up', on the Hybe Labels YouTube channel at midnight on the 26th.

The NewJeans members (Minji, Hani, Daniel, Haerin, and Hyein) transformed into blonde fairies for this 'ASAP' music video. The dreamy atmosphere of the song, produced by a combination of synth sounds and the members' languid tones, meshes perfectly with their enchanting visuals. They portrayed a unique vibe, laying silently in a mysterious space, at times dancing and frolicking together. They added visual pleasure by using cute illustrations and animation effects to convey the song's message in a fun way.

With this, NewJeans has unveiled all six music videos from tracks included in this second mini-album. The storytelling and concepts are so meticulously crafted that not a single work can be overlooked, demonstrating a scale of production unprecedented for the group. From collaborations with global brands like Apple ('ETA') and Powerpuff Girls ('New Jeans') to cameos by celebrities like Yang Joon-Il and actress Jung Ho-Yeon ('Cool With You'), each release has been a continuous surprise.

The group experimented with a variety of music video styles. From dramatized formats featuring actors ('Cool With You' & 'Get Up'), animations ('New Jeans'), illustration techniques ('ASAP'), to music videos focused on flash mob performances ('Super Shy'). These diverse music videos garnered explosive reactions, trending on Twitter immediately after release and reaching the top spot on YouTube worldwide trending.

The second mini-album 'Get Up' by NewJeans, which raises the bar for music videos and performance quality while staying true to 'good music', is being hailed as another masterpiece following their debut album 'New Jeans' and the single album 'OMG'. This is supported by positive reviews from reputable music magazines like Pitchfork, Grammy.com, and NME.

According to the latest chart (dated July 29th) released by American music magazine Billboard on the 25th (local time), 'Super Shy', one of the triple title tracks from NewJeans' second mini-album, ranked 64th on the 'Hot 100', rising two steps from the previous week.

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