Music

LE SSERAFIM's 'UNFORGIVEN' Soars to No. 1 on iTunes 'Top Albums' Charts in 12 Countries, Hits No. 6 in the US

May 01, 2023 | by COLT NAVA

K-pop group LE SSERAFIM has achieved remarkable success on domestic and international charts with the release of their first full-length album 'UNFORGIVEN.'

Upon its release at 6 PM on May 1 (KST), the title track 'UNFORGIVEN (feat. Nile Rodgers)' entered the Melon real-time chart 'Top 100' at No. 5. Considering that the title track 'ANTIFRAGILE' from their mini-album released seven months ago debuted at No. 27, it's evident that LE SSERAFIM's popularity has grown significantly.

By 7 PM on May 1, the new song entered Bugs' real-time chart at No. 2 and climbed to No. 1 by 8 PM, where it remains as of 8 AM the next day (May 2nd). The song debuted at No. 9 on the Genie real-time chart, jumped to No. 2 by 11 PM, and has maintained its position as of 8 AM today. LE SSERAFIM set personal bests for chart entry rankings on Melon, Bugs, and Genie.

The success of 'UNFORGIVEN (feat. Nile Rodgers)' has extended beyond South Korea. As of 8 AM on May 2nd, the song ranked within the top 10 on iTunes 'Top Songs' charts in 14 countries/regions, including Chile, Finland, New Zealand, and Turkey, and reached No. 1 in Vietnam, Indonesia, and Mongolia. The album itself topped the 'Top Albums' charts on iTunes in a total of 12 countries/regions, including Japan, Mexico, Ireland, Romania, and Thailand. It reached No. 2 in Canada and Vietnam and climbed to No. 6 in the United States, setting a new personal record.

The popularity of the title track's music video is equally impressive. The video surpassed 1 million views on YouTube in just 40 minutes after its release and is quickly approaching 9 million views as of 8 AM on May 2nd, heading swiftly towards 10 million. Furthermore, as of 8 AM, the video entered the YouTube trending music category in 60 countries/regions, including the United States, Japan, Canada, the United Kingdom, and France, and claimed the No. 1 spot in South Korea.

Meanwhile, LE SSERAFIM's first full-length album 'UNFORGIVEN,' released on May 1st, conveys their determination to forge their own path without being swayed by others' opinions. Legendary American guitarist Nile Rodgers contributes to the title track, showcasing the essence of funk rhythm. LE SSERAFIM unveiled their new song performance for the first time on May 1st during the 'LE SSERAFIM Comeback Show UNFORGIVEN,' and they will begin their active promotions starting with Mnet's 'M Countdown' on May 4th.