The Korean Business Research Institute now reveals the August brand reputation for drama actors!

This month's rankings were determined through an analysis of consumer participation, communication, media coverage, and community awareness of 50 drama actors using the big data collected from July 27 to August 28. (Via Soompi)

Celebrating the first spot is Kim Soo Hyun, who appeared in the tvN's hit drama "It's Okay To Not Be Okay," scoring the brand reputation index of 3,771,464. Among the high-ranking phrases in the keyword analysis of the actor includes "It's Okay To Not be Okay," "Seo Ye Ji," and "Moon Kang Tae." At the same time, the highest-ranking related terms included "confess," "change," and "return."

Kim Soo Hyun's positivity-negativity analysis garnered a score of 72.06 percent positive reactions. The actor's recent tvN drama "It's Okay to Not Be Okay" ended its heart-fluttering story on August 9, raking the average nationwide rating of 7.3 percent and a peak of 7.6 percent, which marks the all-time high for the show.

Landing on the second spot is Cho Seung Woo, who's currently making an appearance in the second installation of the hit drama "Forest of Secrets." The actor scored a total brand reputation index of 3,290,796. While placing third is Lee Joon Gi, who is currently working on "Flower of Evil," achieving a brand reputation of 3,290,796.

Meanwhile, Seo Ye Ji and Moon Chae Won, who is working with Kim Soo Hyun and Lee Joon Gi in their dramas, ranked fourth and fifth. The two prolific actresses garnered a score of 3,252,755 and 2,859,896, respectively.

Here are the top 30 actors for August!

  1. Kim Soo Hyun
  2. Cho Seung Woo
  3. Lee Joon Gi
  4. Seo Ye Ji
  5. Moon Chae Won
  6. Oh Jung Se
  7. Lee Min Jung
  8. Han Da Gam
  9. Bae Doona
  10. Shin So Yul
  11. Im Soo Hyang
  12. Kim Yoo Jung
  13. Oh Jung Se
  14. Oh Yoon Ah
  15. Lee Sang Yeob
  16. Jang Seung Jo
  17. Song Ji Hyo
  18. Ji Chang Wook
  19. Lee Joon Hyuk
  20. Ha Seok Jin
  21. Park Gyu Young
  22. Lee Jung Eun
  23. Kim So Eun
  24. Cha Hwa Yeon
  25. Lee Cho Hee
  26. Hwang Jung Eum
  27. Ji Soo
  28. Choi Moo Sung
  29. Ji Hyun Woo
  30. Song Yoon Ah

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