IVE has reached a major new YouTube milestone!

The music video for the girl group's hit "I AM" surpassed 400 million views on YouTube on Sunday, according to Starship Entertainment - becoming IVE's first music video ever to reach the mark.

Released in April 2023 as one of two focus tracks from IVE's first full-length album, "I've IVE," "I AM" became one of the group's biggest hits, sweeping major Korean music charts and collecting nine music-show trophies.

The song also demonstrated its staying power globally, spending 22 weeks on Billboard's Global 200 and 33 weeks on Global Excl. U.S.

IVE is now preparing to take the momentum on the road, heading to Hong Kong for three nights of concerts on its second international tour, "Show What I Am." Hong Kong will be the second-to-last stop on the group's 20-city tour.

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