BTS hailed on top of the list of the brand reputation rankings for male idol groups for the 32nd consecutive month as released by The Korean Business Research Institute for January!

Dating December 9, 2020, to January 9, 2021, big data were collected by analyzing the consumer participation, interaction, media coverage, and community indexes of various boy groups.

BTS Maintaining Royal Status

The Bangtan Boys wows with a staggering brand reputation index of 18,656,046, making RM, Jungkook, V, Jimin, Suga, Jin, and J-Hope hold their position the 32nd consecutive month on the brand list.

The group's high-ranking phrases in their keyword analysis included Billboard, Dynamite, and Map of the Soul. While the highest-ranking related terms of BTS are record, dominate, and chosen. 

Furthermore, a score of 80.45 percent positive reactions was revealed for the BTS's positivity-negativity analysis.

NCT, SEVENTEEN, EXO, And The Boyz Are Top Notchers For The Month 

Securing their spot on the brand list tailing the septet are boy groups NCT, SEVENTEEN, EXO, and The Boyz.

NCT maintained its spot in second place for the fourth month in a row. The 23-member group scored a brand reputation index of 5,115,736 for January.

Moreover, the 13-member group SEVENTEEN maintained their position in third place with a brand reputation index of 4,613,058. Since December, the group marked a 28.06 percent increase in their score.

EXO also nailed itself on the fourth spot. The group recently released its 6th album, OBSESSION, in November last year.

Finally, The Boyz moved three steps up to replace BTOB on the fifth spot from the previous ranking.

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