Kim So Yeon of the hit Monday-Tuesday SBS drama series The Penthouse: War in Life hails on top of the January brand rankings for drama actors released by the Korean Business Research Institute!

Along with the prolific star are ASTRO's Cha Eun Woo and Moon Ga Young from True Beauty, Shin Hye Sun in Mr. Queen, and another The Penthouse star Lee Ji Ah.

The Buzzworthy Star Taking The Crown

Kim So Yeon scored a brand reputation index of 9,344,658 to top the month's list. The Penthouse, Lee Ji Ah, and Lee Sang Woo are among the high-ranking phrases in the actress's keyword analysis. Furthermore, act, passionate acting, and award are among her highest-ranking related terms. 

Kim So Yeon's positivity-negativity analysis revealed a score of 70.55 percent positive reactions.

January's Top Notchers

Moreover, taking the second spot for this month is the True Beauty star ASTRO's Cha Eun Woo. The idol-actor achieved a brand reputation index of 8,301,999 for January.

Lee Ji Ah, another The Penthouse star, takes third place for the month. The actress scored a brand reputation index of 7,115,490.

Meanwhile, the leading lady of Mr. Queen, Shin Hye Sun, and the True Beauty star Moon Ga Young takes the fourth and fifth places.

To achieve the rankings, 50 actors who appeared in dramas aired between December 2, 2020, and January 2, 2021, were analyzed through media coverage, participation, interaction, and community indexes.