Here are the brand reputation rankings released by the Korean Business Research Institute for drama actors!

Big data analysis of the media coverage, participation, interaction, and community indexes of 50 actors were the basis for the rankings. Actors considered in the rankings are those who appeared in the drama between August 30 and September 30.

Park Bo Gum Takes Kim Soo Hyun's Spot

Park Bo Gum replaced Kim Soo Hyun on the top spot for September. The actor is currently starring in tvN’s “Record of Youth” as Sa Hye Joon opposite to female lead star Par So Dam.

Park Bo Gum topped this month’s list with a brand reputation index of 7,498,341. “Park So Dam,” “Seo Hyun Jin,” and “Kim Jae Hwan” are the high-ranking phrases in the actor’s keyword analysis while “sweet,” “root for,” and “relate” are his highest-ranking related terms.

Furthermore, the positivity-negativity analysis of Park Bo Gum also revealed a score of 73.66 percent positive reactions.

Meanwhile, Park Eun Bin of “Do You Like Brahms?” positioned herself in second place with a brand reputation index of 4,731,448. While the leading lady of “Alice,” Kim Hee Sun, took third place with a total index of 3,861,388 for September.

From fourth to tenth place are actors Kim Ha Neul, Park So Dam, Lee Joon Gi, Lee Do Hyun, Kim Min Jae, Hwang Shin Jae, and Moon Chae Won.

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